The finalists for the 2012 Media Relations Awards

It’s not the only thing PR people do, but it is a fundamental part of the job—and we’re highlighting those who do it best.

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Telling your company or client’s story to the press—whether for a new product launch or a fast-moving crisis—is a fundamental part of many PR professionals’ jobs, yet with the media in upheaval, the task has never been more challenging.

PR Daily wanted to know how you’re confronting the challenge.

In August, we asked you to share with us how you’re telling your company or client’s stories for PR Daily’s first-ever Media Relations Awards. And you floored us. The staggering amount of entries we received revealed the myriad ways you’re handling media relations amid the historic shakeup in the media world. Nearly all the entries impressed us, but we had to cobble the number of entries to a list of finalists that really knocked our socks off.

We’re honored to share the finalists in PR Daily’s Media Relations Awards 2012.

In the coming months, we will unveil the winners on PR Daily. Just give us some time to choose them—it won’t be easy.

Congrats to the finalists, and thanks to everyone for sharing their work with us.

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