The free online tools that every PR pro should master

Some of these tools might seem basic, writes Adam Vincenzini, a senior Communications Consultant at Paratus Communications in London. Some of them might even seem foreign. “But no matter which camp you are in, they should be part of your daily routine … no excuses!!” He wrote. “The tools/resources I’m about to walk you through must be part of a modern communicator’s arsenal, if not today, then by the end of 2010.”