The glittery allure of the business press

Landing a profile in a big-name business publication is a prize many clients covet, but it’s anything but easy to come by. Give them a reason to cover your company.

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• Include an interesting and unique point of view on a topic or trend that is dominating the industry; • Provide commentary that helps the reporter understand why this story needs to be written now; and • Show that the story will have a wide appeal for his or her readers and will get shared across social media.

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