The good-and the bad-of a solo PR career
Sick to be back at your desk? Maybe you should try going solo. Here, the author explains the pros and cons of taking the plunge.
In those two years, I’ve learned a ton. I’ve had incredible opportunities to work with smart people. I’ve had a lot of fun. I’ve definitely made a lot of mistakes, and I’m looking forward to making a lot more in the years ahead (and learning from them, and putting the lessons to good use for me and my clients).
Along the way, I’ve made some observations—noticed a few things about what I’ve found gratifying about the solo/small-business lifestyle and what I’ve found challenging. First, the pros:
Flexibility. Without question, this is one of the biggest upsides for me. With two kids, flexibility is a necessity for me. I walk my son to school each day and pick him up. I’m basically offline from 5 p.m. to 8 p.m. every day to hang out with my family. But that also means the workday doesn’t end at 5 p.m. I’m frequently online at night and during many weekends. No surprise, but worth calling out. No banker hours with this job.
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