PR Daily readers will just have to put up with this mention of Kate Middleton, the Duchess of Cambridge, going into labor overnight Sunday. Online readers of the U.K. newspaper The Guardian, however, are being afforded a refuge from its torrent of coverage.
The U.K. version of the newspaper’s website has a button in the top-right corner that asks readers whether they’re “republican” or “royalist.” If a user chooses the former, he or she gets a Guardian home page devoid of royal-baby news. A huge front-page story about Prince William and Princess Kate’s child is replaced with stories about fake paintings and Comic-Con International.
This apparently isn’t the first time The Guardian has offered readers a royals-free version of its reporting. A spokesman for the paper told the Press Gazette similar options were available during the 2011 wedding of William and Kate, as well as during last year’s Diamond Jubilee marking Queen Elizabeth II’s 60th year on the throne.
“While the birth of a new heir to the throne is a major news story, we know some of our readers would rather read a little less of our comprehensive coverage than others,” the spokesman said.
The “republican/royalist” button appears to be available only on the U.K. version of the site. Readers who initially see the United States or Australia version of the site have to switch over to the U.K. edition before they can free themselves from all the royal-baby hubbub.
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Twitter largely approved of the option, as links to news stories about the “republican” button spread around the Web. Here’s one example:
— Ahmad Zaghal (@ahmadmzaghal) July 22, 2013