The hot video this week is an assault on the senses from Old Navy

Make. It. Stop.

A music video touting Old Navy’s spring line. It has nearly 2 million YouTube views and sits atop Advertising Age‘s viral video chart.

The video—which introduces “Jennie,” the brand’s new spokes-singer—is saccharin, nauseatingly cheerful, and an assault on the eardrums.

Worst of all, it’s Old Navy, which means you can expect to hear the song again and again and again and again during commercial breaks. It won’t be long until you’re missing the ultra-annoying “Super Modelquins.”

A press release from Gap, which owns Old Navy, said: “Music is synonymous with fashion,” and that the campaign uses, “the irreverent humor and optimism that Old Navy is known for.”

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