The importance of having a public figure Facebook page

Are you using your personal page to engage with brand managers or digital media outlets? That could be hurting your personal brand—and your clients’ reputations. Here’s why.

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If you’re a marketing or branding manager who thinks a public figure Facebook page isn’t for you, you’re mistaken.

Having a public figure page gives you the keys to the branding kingdom. You can run targeted ads, promote yourself, offer your business services and create brand awareness. You can also use it to track engagement.

It’s against Facebook’s terms of service to promote products using a personal profile. You know the one you use to talk to friends, family and hide bad selfies? That’s the profile you’re supposed to use for fun. The public figure page is strictly for business.

Personal profiles can’t be tagged by well-known media outlets or any organization that Facebook dubs a “business page.”

Here are three ways to make a public figure page work for your brand.

1. Analytics

Facebook analytics show who views your posts, how they engage with your content and the best times to share stories and news.

Review your page’s analytics every few weeks to see which types of content best resonates with your audience. Doing so will strengthen and deepen your relationships.

2. Grow your list

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