The Internet meme is the latest marketing powerhouse

Seems there’s more to planking than we gave it credit. Plus, a happy belated birthday to GIFs, why the ‘B-word’ should be stricken from you vocabulary (not that ‘B-word’), the people of NYC want their own Twitter handle, Cannes Lions, and more.

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They’ve caused schools to withhold students’ diplomas, proved that “Madam Secretary” Hillary Clinton has a pretty awesome sense of humor, provided one “ridiculously photogenic guy” his 15 minutes, and made countless others look like fools. But what does the unpredictable marvel that is an Internet meme mean for your brand? First and foremost, their marketing power shouldn’t be underestimated, reports Businessweek.

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