According to “Global Roadshow Report 2011,” a report from IR Insight, the research arm of IR magazine, 60 percent of survey respondents went on roadshows last month, making September the most popular month of the year for this form of investor engagement.
How IR officers put together and execute their roadshow plans, of course, varies by region, company size, and sector. Let’s take a look at 10 insights from the roadshow world highlighted in the IR Insight report:
1. Targeting. For roadshows, large cap companies are more likely to do their own targeting (47 percent of respondents). Only 23 percent of companies with market caps under $5 billion take this approach.
2. Brokers. Nearly 32 percent of respondents indicate that they use Bank of America Merrill Lynch for roadshows, making it the most popular firm in the world. It’s tops in North America, third in Europe (where Deutsche Bank wins) and fourth in Asia (where CLSA is most popular).
3. Variety. Even in investor relations, it’s the spice of life. Respondents to the IR Insight survey use an average of 4.5 roadshow brokers (more in Europe).