The key to podcasting in PR: Listen

Although starting your digital audio program could lead to exposure for your organization, experts say success can equally come from adding a few shows to your listening repertoire.

Ragan Insider Premium Content
Ragan Insider Content

“Friends, Romans, countrymen, lend me your ears.” — Shakespeare

Branding experts often encourage PR pros to podcast.

It’s easy to understand why. Podcasting can strengthen your voice and brand message. It’s an engaging—yet cost effective—approach to sharing your opinions, ideas and advice with an assembly of eager listeners.

For some, however, launching a podcast is easier said than done.

Before you develop a podcasting phobia, industry experts suggest dusting off your headphones and tuning in. Here’s a roundup of reasons to be all ears:

Digital marketer and blogger Paul Minors sees podcasts as learning tools, especially for emerging execs and young PR pros.

From Minors via Buffer:

Books are naturally one of my main go-to sources of knowledge, but there’s a wealth of information to be consumed in the awesome world of podcasts. For digital marketers in particular, there are tons of great marketing podcasts out there. Each offers its own ideas to try and lessons to learn, and all that information is completely free!

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.