The keys to reaching millennials: aesthetics, purpose, convenience

Younger consumers are crucial audiences for organizations eyeing future growth. Reaching them hinges on understanding what they want from your organization.

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The millennial market is huge.

Numbering near 90 million, the millennial population in the U.S. alone accounts for a large portion of consumers with buying power. So, it’s no surprise that brands are scrambling to find ways to reach these consumers. With the rise in social media marketing and the use of influencers to grab attention of potential buyers, many brands have hedged their bets and gone all in on reaching this young adult segment.

But is there a special trick to marketing to these users? What the concept comes down to is a thorough understanding of the target market, what’s important to them, and what resonates with them.

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