The many hats of a community manager

On any given day, community managers must jump from creating content to smoothing over customer problems to translating messages from the C-suite. Do you have what it takes?

Ragan Insider Premium Content
Ragan Insider Content

Do you think you have what it takes to be a community manager?

“Sure,” you say. “I love social media. I speak in gifs. People retweet me.”

Hold on, young grasshopper. While those qualities may help, they’re a far cry from all it takes to be a good community manager.

An infographic from Get Satisfaction illustrates the many hats a community manager wears each day, and what he or she has to do to keep a brand happy and customers engaged.

Here are a few examples:

Detective: Community managers must detect customer problems, solve mysterious issues and, if necessary, bring cases to the technical support team.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.