‘The Marketers’ Anthem’ celebrates industry with tongue-in-cheek tribute

Toronto creative agency Open created a 90-second ode to a profession that ‘took deodorant users and made a real community of people that use the same deodorant.’

Ragan Insider Premium Content
Ragan Insider Content

Oh Marketers. You moved us to vote, follow, share, pin, tweet, re-tweet and like. You proved that “vertising” can go on the end of anything. You created a community for people who use the same deodorant. You made us cry not once, but twice, during a juice commercial. You even let us befriend a cookie on Facebook. Well done you!

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.