The mobile revolution: Start writing press releases for the 3-inch screen

PR Week surveyed 28 tech journalists about PR pros’ use of mobile technology. Among their findings is that the press releases must be rethought. “As more reporters rely upon mobile e-mail, [PR professionals] need to change the way they write releases,” PR Week reported. “They must be shorter, with bullet points rather than long descriptions. Pictures must be stored on the Web.” Write for the three-inch screen of a mobile phone, not the 15-inch screen of a computer monitor, …

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.