The most dramatic reading of Mac & Cheese ingredients EVER

I feel a surge of coffeehouse snaps coming on. Plus, offensive children’s books, Build-A-Bear goes high-tech, leading your team of creative geeks, inappropriate ‘Sesame Street’ spoofs, the biggest branding mistake, and more.

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Mac & Cheese relationships can be complicated. When I was younger, it me gave the blues—that kid from “Two and a Half Men” got them, too. But now that we’re older and indubitably more mature (eh), we can move beyond the cheap tricks of a song and dance to a more poetic form of celebrating our wavering relationship with “the one in the blue box.” Just watch how Dave Urlakis expresses his deep-seeded feelings performed as a dramatic reading of every last pain-wrenching ingredient, from “enriched macaroni noodles” to “cheese culture.” Snaps.

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