The most engaging brands on Twitter

The brands with the most followers aren’t necessarily the ones with the most engaged followers.

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Of course you do.

An infographic by Simply Measured discusses the most engaging brands on Twitter, as well as how those brands use the platform.

But first, let’s take a look at the five most followed companies on Twitter:

Fifty-eight percent of the top brands have more than 100,000 followers.

As any social media manager knows, the number of followers you have doesn’t mean much if they don’t engage with you.

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