The new 3 S’s of marketing: Sumo. Sexy. Subaru.

Automaker Subaru pulls out the stops in this new spot that’ll infect you with a contagious case of earworm—and elicit a smile or two. We promise.

That’s been PR Daily‘s mantra for years, but it seems we should’ve copyrighted the slogan, because it’s the new tagline for the Japanese automaker Subaru.

The company used this spot to kick off the campaign, reports The Wall Street Journal.

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