Marketing The new 3 S’s of marketing: Sumo. Sexy. Subaru. Automaker Subaru pulls out the stops in this new spot that’ll infect you with a contagious case of earworm—and elicit a smile or two. We promise. By Alan PearcyFeb. 23, 2011 SHARE That’s been PR Daily‘s mantra for years, but it seems we should’ve copyrighted the slogan, because it’s the new tagline for the Japanese automaker Subaru. The company used this spot to kick off the campaign, reports The Wall Street Journal. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.