But independent studies are corroborating this notion. Take a look at this infographic from Lab 42 and these key findings:
• 82 percent of people surveyed say that Facebook is a good place to connect with brands, but only 35 percent feel brands listen to them more on Facebook.
• Half of those surveyed find that a brand’s Facebook page is more useful than its website.
• 75 percent of those surveyed say they feel more connected to a brand they like on Facebook.