The No. 1 reason people un-‘like’ brands on Facebook

More than 80 percent of people in a recent survey said that Facebook is a good place to connect with brands—better than their websites. But these consumers are not afraid to un-“like” brands. Find out why they do it, and more.

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But independent studies are corroborating this notion. Take a look at this infographic from Lab 42 and these key findings:

• 82 percent of people surveyed say that Facebook is a good place to connect with brands, but only 35 percent feel brands listen to them more on Facebook.

• Half of those surveyed find that a brand’s Facebook page is more useful than its website.

• 75 percent of those surveyed say they feel more connected to a brand they like on Facebook.

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