Anyone who works in social media will tell you that a robust brand presence is more important than ever. They have to—it’s their job.
But independent studies are corroborating this notion. Take a look at this infographic from Lab 42 and these key findings:
• 82 percent of people surveyed say that Facebook is a good place to connect with brands, but only 35 percent feel brands listen to them more on Facebook.
• Half of those surveyed find that a brand’s Facebook page is more useful than its website.
• 75 percent of those surveyed say they feel more connected to a brand they like on Facebook.
But with great connectivity comes great responsibility. Of those who do not like brands on Facebook, most said it’s because they clutter newsfeeds. And the No. 1 reason for un-“liking” a brand? You guessed it—cluttering that newsfeed.
Take a look at the infographic for even more stats on brands on Facebook: