Good morning PR pros:
Your headline could be your only opportunity to land your message with readers, so choose wisely.
The New York Times suffered criticism for its front-page headline covering President Donald Trump’s response to a racially motivated shooting in El Paso, Texas. The hashtag #CancelNYT was trending on Twitter.
NYT HR: We are the national newspaper of record and we are looking for a headline writer. Do you have any experience with headlines?
NYT: Do you have any samples you can share?
Person: How about this one — "Dewey Defeats Truman"
— Benjamin J. Kirby (@bkirby816) August 6, 2019
The newspaper offered a mea culpa and rewrote the headline.