The path to a professional email signature

Quotations, colors, and inconsistencies do not make for email signatures people are going to want to see over and over again.

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Email signatures are a lot like names—they reflect brand identity and professional standing for companies. For individuals, they are networking opportunities and channels of communication.

When I started my first job, I used to look at all the email signatures I received, hoping to find structure and some value in the way the organization worked. It was interesting to see how people customized their signatures to create an individual presence.

I read many witty quotations and saw shades of yellow and blue in email signatures. In one media organization, employees tended to use the colors of the logo. Of course, sometimes you see the odd graphic in an email signature that never loads in your email client.

No matter how innovative, flexible, or open a company may be, creating a distinctive style for email signatures works wonders for the company’s business communication. Plus, the email signature works as a cost-effective and far-reaching solution for marketing and spreading the word about a company. Organizations can benefit from creating standard email signature templates that can be used by employees across the board to communicate their messages.

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