The Pauly Shore guide to PR and marketing

Remember this ‘90s personality (for lack of a better term)? He had a way with words. Well, guess what—Shore’s films (and turns of phrase) offer tips worth noting.

Ragan Insider Premium Content
Ragan Insider Content

A press release flashed across our desk this week announcing that Pauly Shore, the long-forgotten ’90s MTV personality turned actor, is inviting people to create their own 30-second commercial, which will air on the Youtoo TV network.

One user will win a free trip to Los Angeles to spend the day with Shore and get the “Paulywood experience.”

“Everyone can have their 15 minutes of fame in 2012, but during the month of January, I’ll pick up the tab,” Shore said in the press release.

Of course, anyone who’s ever heard Shore talk knows he probably said, “I’ll pick up the ta-ab.” After all, the man’s patois is its own fun-filled, jargon-packed party of one. But that doesn’t mean his eccentric dialect should go extinct. Like any foreign language, it just takes a little time and practice to fully grasp.

Regrettably, Rosetta Stone doesn’t offer a program on the native tongue of “Paulywood.” And that’s too bad, because many of the actor’s most notable movie roles offer lessons in communications and marketing.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.