The perfect Facebook post: A blueprint
The perfect Facebook post is an elusive beast that is spotted frequently in the wild. Thankfully, it can be reproduced in captivity. Learn how.
![Ragan Insider Content](https://s39940.pcdn.co/wp-content/themes/ragan-theme/img/insider_600x350_lockdown.jpg)
When it comes to writing the perfect Facebook post, it can seem like part skill, part rocket science, and part random luck. Ever tried a post or photo that’s purely experimental and had engagement shoot through the roof? We certainly have (psst—people love cats. Period. End of story.)
If you manage a Facebook page (or several), experimentation is fun—but you need a more consistent content strategy. The perfect Facebook post includes a number of elements, including:
• A call to action that points to another Facebook element, a website, or a blog.
• Targeting to a specific country, language, or other parameters.
• An image.
• Mobile-friendly language and visuals (photos or video).
If you need a cheat sheet, Salesforce’s Jennifer Burnham created an explanatory infographic that details the above tips (and more).
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
![Ragan Insider Logo](https://s39940.pcdn.co/wp-content/uploads/2018/05/ragan-insider-logo.jpg)