The perfect Facebook post: A blueprint

The perfect Facebook post is an elusive beast that is spotted frequently in the wild. Thankfully, it can be reproduced in captivity. Learn how.

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When it comes to writing the perfect Facebook post, it can seem like part skill, part rocket science, and part random luck. Ever tried a post or photo that’s purely experimental and had engagement shoot through the roof? We certainly have (psst—people love cats. Period. End of story.)

If you manage a Facebook page (or several), experimentation is fun—but you need a more consistent content strategy. The perfect Facebook post includes a number of elements, including:

• A call to action that points to another Facebook element, a website, or a blog.
Targeting to a specific country, language, or other parameters.
• An image.
Mobile-friendly language and visuals (photos or video).

If you need a cheat sheet, Salesforce’s Jennifer Burnham created an explanatory infographic that details the above tips (and more).

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