The perfect Facebook post: A blueprint
The perfect Facebook post is an elusive beast that is spotted frequently in the wild. Thankfully, it can be reproduced in captivity. Learn how.
When it comes to writing the perfect Facebook post, it can seem like part skill, part rocket science, and part random luck. Ever tried a post or photo that’s purely experimental and had engagement shoot through the roof? We certainly have (psst—people love cats. Period. End of story.)
If you manage a Facebook page (or several), experimentation is fun—but you need a more consistent content strategy. The perfect Facebook post includes a number of elements, including:
• A call to action that points to another Facebook element, a website, or a blog.
• Targeting to a specific country, language, or other parameters.
• An image.
• Mobile-friendly language and visuals (photos or video).
If you need a cheat sheet, Salesforce’s Jennifer Burnham created an explanatory infographic that details the above tips (and more).
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
