Luckily, SalesForce has a handy guide that can help you get the job done.
To make sure your update is informative, engaging, and seen by the right audience, consider these steps:
1. Think about the information you’re about to post. Share breaking news, industry trends, and sneak peeks. And keep your update short—limiting your post to 50 characters could increase engagement by 28 percent.
2. Include a call-to-action. Add a link to your update to drive people to a blog post, website—anywhere you like.
3. Make sure the right people see your update. Narrow your audience by industry, location, role, or company size.