The potent effectiveness of influencer marketing

Letting social media bigshots with loyal fans pump your product might be the most efficient way to reach your audience.

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Today, you don’t have to be a movie star or a pro athlete to gain a massive following—or to be an effective pitchperson. We live in an age when people model clothes on YouTube for a living or play video games for a global audience of millions. Social media has given these luminaries a mighty platform to connect with fans and to shill products or services on behalf of brands.

Such is the era of influencer marketing.

One Productions has made an infographic detailing the rise of influencer marketing, which has become a potent weapon for brand managers looking to reach specific audiences. Compelling stats from the graphic include:

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