The PR potential of ‘micro scandals’

Gawker Media was taken to the woodshed over a blog site it launched dedicated to the HBO series True Blood . The blog, BloodCopy , is a sponsored site—an ad—for the show. Media outlets have reported on this development, and many bloggers and commentators cried foul. The result: even more coverage for the site and HBO. Did Gawker engineer the scandal? Probably not. But it may have cultivated it, said ClickZ ’s Zachary Rodgers . Of course, your company isn’t Gawker, which means…