The PR truths every startup should know

You need it. Otherwise it’s going to take a heck of a long time to build awareness of your product or brand through just word of mouth spread by you.

PR shouldn’t drain your bank account. Sure, you’ve got an office space now and are feeling official, but that’s no reason to lose your head. Big agencies do bring a lot to the table but their admin time and team turnover can waste your precious start up dollars. Determine how much you think you should spend monthly—yes, you should do a retainer—and how to best put that money to use. Small agencies and freelancers can have just as strong relationships as the big guys depending on your needs.

Know where your money is going. By the time most startups get PR, they are ready to hand the reins over to someone else so that they don’t have to think about it anymore. I hate to be the one to tell you that now is the time you get even more involved. Collaborate, set goals, and finalize your plan. Look at where your money is going. Ask how much work is administrative and determine how much of that you really need.