‘The press release is still an integral part of the PR toolkit’

To all the press release haters out there, Tressa Robbins at BurrellesLuce has something to say: “Contrary to some, the press release is far from dead and continues to be a useful tool for public relations practitioners.” So there. “Every circumstance is unique and not all situations will warrant release to the media,” she wrote on the BurrellesLuce blog, Fresh Ideas . “But the press release is still an integral part of the PR toolkit.” Robbins noted that social m…