Marketing The problem with ‘brand publishing’ What’s in a name? When it comes to marketers’ creating and distributing content on behalf of their brands, the name can mean a whole lot. By Joe McCambleyApril 21, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.