The problem with Tiger Woods’ image makeover: His PR team is ‘grasping at straws’

Last month, Woods began a public relations campaign to overhaul his tattered image, which coincided with the first anniversary of his personal meltdown. Woods launched a Twitter account , accepted an interview from ESPN radio, and penned an article for Newsweek . The verdict? “It’s abundantly clear that honesty remains far from the best policy for the golfer and his public relations team,” said Ontario-based writer and communicator Jay Menard . He described Woods’ tweets as s…

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