The questions you need to ask before hiring a PR firm

And, if you’re a PR firm, the questions you need to answer before a company hires you.

Careful, there are some charlatans out there, and they can be expensive.

Fortunately, Group SJR’s Mitch Stoller put together a checklist highlighting the questions you need to ask PR firms. Chief among them: Does the prospective firm have a track record?

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