The rise of reputation management firms: Report tracks their ‘proliferation’
There are at least 74 companies that claim they can clean up your reputation online. Are they snake oil salesmen—or is this legit?
Adweek recently spoke with some of these entrepreneurs, including Andy Beal, CEO of Trackur and author of Radically Transparent: Monitoring and Managing Reputations Online, who said there’s been “a proliferation of these companies” over the last few years.
According to Adweek, there are at least 74 of these companies (the reporter stopped counting when he reached 74).
The problem with these companies is that there’s no science to cleaning up a brand’s reputation online. As Danny Sullivan of Search Engine Land told Adweek, “None of these firms can guarantee that they can do anything for you.”
Beal also admitted:
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