The ROI of brand journalism

It’s all about the amount of time someone spends on a page.

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If you’re only on a page for 10 seconds, you’re not going to be engaged by an ad at all. If you’re on a page for 20 minutes, and an ad can engage you for 10 seconds or 20 seconds or 30 seconds, if it’s got video and nice graphics and music and everything, ha ho, that’s a whole different thing. That’s a business model that can go forward.

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