Social Media The role of sentiment in social data analysis Sentiment analysis can offer some insight into what people are saying about your brand, but it won’t answer every question. It also means little outside of a broader context. By Jehan Hamedi, Mike KurtzFeb. 24, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.