The science of colors in marketing

Have you ever wondered why Facebook is blue, or Coca-Cola’s logo is red? Color affects purchasing decisions, so read these pointers before you redesign your website.

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According to The New Yorker, the reason is simple: Mark Zuckerberg is red-green colorblind. Blue is the color he can see best.

That’s not highly scientific, is it? However, there are some amazing examples of how colors can affect our purchasing decisions.

After all, sight is the most strongly developed sense in most humans. It’s only natural that 90 percent of a product’s assessment is based on color alone.

How do colors affect us, and what is the science of colors in marketing? As we are trying to improve our product at my company, Buffer, it’s key to learn more about this. Let’s dig into some of the latest, most interesting research.

Which colors trigger feelings?

The Logo Company came up with a breakdown of which colors are best for which types of companies and why. Here are four examples:


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