The secret to powerful videos? Create an emotional connection

Drop the corporate jargon, get personal and get creative. It worked for these organizations.

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As a communicator, it’s your job to keep your content from flatlining. No magic recipe will garner tons of engagement for your brand. Building an authentic, beneficial connection to your target audience should do the trick.

How can you do it? Emotional, sharable content with a personal element is powerful. Video can result in media coverage and tons of social shares. Check out these examples from PR Daily’s 2016 Video Awards to it done right:

“The Dance,” from Tidelands Health

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