The sharing standard: How to tailor and target your online content

Is there a rhyme or reason to crafting viral content? Recent research points to specific sharing platforms. Are you using the right social media channels and strategies? Find out.

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Sharing isn’t only about caring when it comes to how and why content gets shared online.

Although so much of a content strategy’s success depends upon which social media channel it uses, marketers have more control over how their content is received than they might think.

Data say the overall number of shares across all publishers is up to 3 billion since 2014. A recent report from Fractl and BuzzSumo analyzed that stat, along with 1 million of the internet’s most-shared articles from December 2015 to June 2016.

Want to get a piece of the action? Here’s how can marketers can adjust their strategies and emulate certain brands and publishers dominating the social media scene. From share counts to content sentiment, consider these insights—and takeaways:

Establish a presence on popular social media channels.

Despite how your marketing team approaches content distribution, it’s tough to deny that certain social media platforms tend to see more shares.

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