Starbucks isn’t the only one enticing its consumers with new options. Taco Bell told its consumers to “Live Mas,” and they are. Parent company Yum! Brands reports that since the rollout of such items as its sinfully delectable Doritos Locos Taco, as well as a breakfast menu, sales have jumped 6 percent.
Just wait until the Cool Ranch version is released. My consumption alone should jack sales at least another couple of percentage points.
Sales weren’t the only things given a boost this week. My spirits were also lifted after reading about a cancer-stricken youngster whose wish of being made Batman for a day was lived out thanks to some help from the Arlington Police and Fire Department, in conjunction with a nonprofit organization called Wish with Wings.