The state of music PR: Relationships with writers are nonexistent
What does the music industry look like now that dozens of music magazines have folded and bloggers have become the new tastemakers? Marie V-B, a blogger at PRBreakfastClub and one-time PR pro in the music industry, took stock of public relations and the music biz. To do so, she interviewed Rey Roldan, owner of Reybee Productions and 16-year music industry veteran. “Communicating with music writers has changed DRASTICALLY,” Roldan said. “Nearly every writer prefers an e-mail pitch vs. a …
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