The Super Bowl, by the numbers

Millions will be watching the score during the big game, but for many PR and marketing pros, some of the most interesting figures are already in.

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• Percentage of Midwesterners who prefer to dip their wings in ranch instead of bleu cheese: 65 percent (National Chicken Council) • Pizzas sold: 15 million (Pizza Today) • This year’s Super Bowl ad spot: $4 million (CS Monitor) • Crummy hotel room in West Orange, NJ: $1,000 (Bleacher Report) • Vegas bets on Super Bowl outcomes: $100 million (Nevada Gaming Control Board) • Amount of money spent on beer in the two weeks leading up to the Super Bowl: $1.01 billion (Nielson) • Rise in 7-Eleven’s antacid sales the day after the Super Bowl: 20 percent ( • Pounds of avocado used for guacamole: 71 million (

USA Today will again be using its Super Bowl Ad Meter to gauge consumer reaction to advertisements in real time. From Adweek:

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