Seven years ago, Netflix streaming was a novelty, cord cutters were rare and “Game of Thrones” was a niche book series. Today, media companies are growing and expanding in ways we previously only dreamed.
So, who’s winning? We can’t just rely on, say, Nielsen ratings anymore. We have to look at the whole picture. One part of that picture is social media followers and activity.
A new list from Shareablee takes a look at media organizations’ interactions with online followers across major social platforms, including Facebook, Twitter, Instagram and YouTube. Here’s how the top 10 shakes out:
1. The Walt Disney Company
2. 21st Century Fox
3. National Basketball Association
4. Turner Digital
5. Comcast Corporation