The top content marketing trends of 2016

Blogging, paid social media and video are growing in importance for PR and marketing strategies. Use this infographic as a guide.

If you’re still in planning mode for 2016, chances are content marketing is a big part of the conversations you’re having.

As you move through the planning process, it’ll be good to come in equipped with the latest tips, trends and priorities for content marketing. First and foremost, watch out for blogging, SEO, automation, social media and video to gain more traction in 2016.

Sure, these aren’t new concepts, but the way we approach each of these digital marketing elements has evolved and grown.

RELATED: Get advanced video training from Red Bull, one of the leading content creators on YouTube.

Where should you be spending your digital marketing dollars? Content creation should be your main focus, followed by paid advertising, paid social media and editorial/strategy planning.

For more on the top content marketing trends for 2016, check out the infographic below:


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