The ‘troubling’ commercial General Mills pulled from the air

The company yanked this Yoplait yogurt ad after the National Eating Disorders Association voiced concerns.

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In a press release, NEDA President and CEO Lynn Grefe said the company agreed to end the “concerning ad campaign, which contained language NEDA says is a trigger for those most vulnerable.”

The ad depicts a slim woman standing in front of her office refrigerator as she rationalizes whether to have a small, medium, or large slice of raspberry cheesecake.

“The language in this advertising campaign was seriously problematic for those affected by eating disorders and anyone who may have a predisposition towards developing one,” Grefe said in a press release.

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