The two most important skills for community managers

Huffington Post Live community manager Tim McDonald gives PR Daily the scoop on the essential skills for this burgeoning career.


Community manager is a hot job in the PR and marketing world. Companies of all sizes are looking for qualified people to fill this role.

Of course, the hours can be brutal and a brand’s reputation rests in the community manager’s smartphone, but people still flock to the profession.

If this is you—if you’re a community (or social media) manager or aspiring to be one—heed the advice of HuffPost Live‘s Tim McDonald. HuffPost Live is The Huffington Post‘s experiment in live-streaming video—effectively, it’s the media outlet’s attempt to build a social media news channel.

Recently, McDonald sat down with PR Daily publisher Mark Ragan to talk about the essential skills for this job, namely the two most important skills.

Take a look:

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