Community manager is a hot job in the PR and marketing world. Companies of all sizes are looking for qualified people to fill this role.
Of course, the hours can be brutal and a brand’s reputation rests in the community manager’s smartphone, but people still flock to the profession.
If this is you—if you’re a community (or social media) manager or aspiring to be one—heed the advice of HuffPost Live‘s Tim McDonald. HuffPost Live is The Huffington Post‘s experiment in live-streaming video—effectively, it’s the media outlet’s attempt to build a social media news channel.
Recently, McDonald sat down with PR Daily publisher Mark Ragan to talk about the essential skills for this job, namely the two most important skills.
Take a look: