When it comes to this year’s Summer Olympics, we’re familiar with such mainstay events as swimming, track and field, volleyball, and gymnastics—but tweeting? We wish. According to a new study from the Oxford Internet Institute, Team USA would easily capture the gold. The study found that America tweets more than any other country. Taking home the silver and bronze: Brazil and Indonesia, respectively.
Meanwhile, marketers will be busy when the London Games kick off at month’s end, with Coca-Cola, GE, McDonald’s, OMEGA, Procter & Gamble, Samsung, and Visa all preparing for sports’ biggest stage. Advertising Age reports what the sponsors have in store.
Still, not all Olympic sponsors are feeling the love. Case in point: BP. The “Official Fuel and Gas Provider” of the Games has already seen its billboards vandalized.