• YouTube’s promoted video product—YouTube offers a number of solutions to help make videos more visible. Pre-roll placement is one of the more popular options, but more traditional ads and sponsored recommendations are also available. • Embedded video on influential blogs and news sites. • Direct communication between a video seeding service provider and online video watchers—These are often sent as emails or through direct social media messaging. • “On-page” optimization—Another important ingredient involves optimizing the video for discovery via search engines. This includes developing the ideal video title, using the right tags, and including relevant information in the video description.
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