The winners of PR Daily’s 2012 Digital and Social Media Awards

Choosing the top campaigns among the hundreds of entries was no easy task. Now that the hard work is done, it’s time to celebrate.


Cue Mr. Kool and his gang—it’s time to celebrate.

The winners of PR Daily’s 2012 Digital and Social Media Awards have been announced.

Every organization that entered deserves a hearty round of applause. The work being produced in the still emerging digital and social media space is downright impressive, which made choosing finalists—and then winners in each category—from the hundreds of entries we received a formidable challenge, to say the least.

Thanks to everyone who entered for sharing your impressive work with us. We look forward to seeing what you’re doing in 2013.

We would also like to thank Synaptic Digital, a Definition 6 company, for hosting an awards luncheon for our finalists at the Roosevelt Hotel in New York City.

Thanks to everyone who took part in the awards—and thanks for being part of the PR Daily community.

In the coming weeks, look for a special edition of PR Daily spotlighting the winning entries and notes from the judges.

And now, the winners …

Best Blog

Honorable Mentions

Adfero Group and American Airlines Cargo
Black Duck Software
Cook Children’s Health Care System
Definition 6 and LexisNexis for Lawyers.com
Likeable Media
National Peace Corps Association
Sanford-Burnham Medical Research Institute

Winner

Caesars Entertainment

Best Community Manager

Honorable Mention

Applied Robotics, Inc.
BCV and InterContinental Hotels of San Francisco
MD Anderson Cancer Center

Winner

Angelique Picanco for Nadia G’s Bitchin’ Kitchen

Best Content Marketing/Brand Journalism Site

Honorable Mention

Blue Fountain Media
CSC Global Brand and Digital Marketing
Forsythe Technology
Levick Strategic Communications
Nissan Global Media Center

Winner

Adfero Group and American Airlines Cargo

Best Crisis Management

Honorable Mention

AMD Chesapeake Energy Corporation
Chevrolet – General Motors
Levick Strategic Communications

Co-Winners

Spirit AeroSystems
Weber Shandwick and American Airlines

Best Digital Marketing Campaign

Honorable Mention

AMD C Squared Advertising and Ainsworth Engineered
HORN
Ignite Social Media, LLC and Chrysler Group
Informatica Corporation
Porter Novelli New Zealand and WilliamsWarn
PR Newswire Association and Apple Vacations

Winner

Cramer and ableBanking

Best Digital Newsroom

Honorable Mention

MWW and Nikon Inc.
TURKCELL

Winner

Just A Pinch Recipe Club

Best Digital PR Campaign

Honorable Mention

Allrecipes.com and 360 Public Relations
AMD
Chesapeake Energy Corporation
Mullen and CENTURY 21
MWW and Bowling Proprietors’ Association of America
RadioShack and Weber Shandwick

Winner

The Clorox Company and Ketchum

Best Email Marketing Campaign

Honorable Mention

Agri Beef Co. and Double R Ranch Co.
Earthbound Farm and Leereedy Xylem Digital
ICMA-RC
UT Southwestern Medical Center

Winner

Noble Strategic Partners, Inc. and Smoke-Free Texas Campaign

Best Email Newsletter

Honorable Mention

Coyne PR EvansHardy+Young, Inc. and National Honey Board
Regional Transportation District
Syracuse University College of Law
Ulteig Engineers, Inc.

Winner

Hunter Public Relations

Best Event or Stunt

Honorable Mention

Chesapeake Energy Corporation
KB Home
Los Angeles County Museum of Art
MWW and Nikon
Ripley Entertainment Inc.

Winner

HORN

Best Google+ Site

Winner

Children’s National Medical Center

Best Government Social Media

Honorable Mention

City of Regina
Regional Transportation District
UT Southwestern Medical Center and LifeBlue Media
UT Southwestern Medical Center

Winner

U.S. Department of Energy and Stratacomm

Best Location-Based Campaign

Honorable Mention

AMD Matter Communications and Verizon Wireless of New England

Winner

World Vision

Best Media Relations Campaign

Honorable Mention

HealthStar PR and Conceptus, Inc.
Matter Communications and Pinhole Press
MWW and Bowling Proprietors’ Association of America
MWW and Zumba Fitness
The Tech Museum
TrojanOne Ltd.

Winner

American College of Physicians

Best Microsite or Custom Website

Honorable Mention

Adfero Group and American Airlines Cargo
Dana-Farber Cancer Institute
Southwest Airlines
Ultimate Software
UT Southwestern Medical Center and LifeBlue Media

Winner

The Colorado Health Foundation

Best Mobile App

Honorable Mention

Borenstein Group, Inc.
City of Regina
LeapFrog Interactive and Texas Roadhouse
Regional Transportation District
Seminole Hard Rock Hotel and Casino Tampa
Xivic Inc.

Winner

Waggener Edstrom and tenfour Agency

Best New Website

Honorable Mention

Blue Cross and Blue Shield of North Carolina
Just A Pinch Recipe Club
Rich Products Corporation
T.Y. Lin International
Waggener Edstrom Worldwide and the Shared Learning
Collaborative
Weber Shandwick and MilkPEP

Winner

Levick Strategic Communications

Best Relaunch or Redesign of a Site

Honorable Mention

Cramer
KB Home
University of Massachusetts Lowell

Winner

University of California, Berkeley

Best Social Media Campaign

Honorable Mention

AMD
Brandware Public Relations and Airgas Inc.
CRT/tanaka and Vibrant Rioja
GolinHarris and Nintendo of America
Identity and Children’s Leukemia Foundation of Michigan
MSL China, MSLGROUP and Singapore Tourism Board

Winner

The Clorox Company, Current, Matter and EQAL

Best Social Media Director

Honorable Mention

Angelique Picanco, Nadia G’s Bitchin’ Kitchen
Joshua Landsberg, KB Home
Tim Baker, MWW Group

Winner

Shannon Zimmerman, Auntie Anne’s Pretzels

Best Social Media News Release

Honorable Mention

Weber Shandwick and American Airlines

Winner

AMD

Best Social Media Team

Honorable Mention

Access Communications
Auntie Anne’s Pretzels
BCV and InterContinental Hotels of San Francisco
Chobani, Inc.
MWW
Norwegian Cruise Line

Winner

KB Home

Best Use of Digital or Social Media for Media Relations

Honorable Mention

Anaheim Orange County Visitor & Convention Bureau and Purry Communications Group
D S Simon Productions, Inc
GolinHarris
RF|Binder and Akerman Senterfitt
The U.S. Army and Weber Shandwick
Weber Shandwick and Unilever

Winner

MWW and McDonald’s

Best Use of Facebook

Honorable Mention

Backbone Media and Polartec
Edelman and True Value
Grow Financial Federal Credit Union
Mountain America Credit Union
Nawras (Omani Qatari Telecommunications Company SAOG)
Rachel Kay Public Relations
Weber Shandwick and American Airlines

Winner

Scholastic Inc.

Best Use of Pinterest

Honorable Mention

Chobani, Inc.
MD Anderson Cancer Center
Scholastic Inc.

Winner

Honda and RPA

Best Use of SEO

Honorable Mention

Kimco Realty Corporation
LeapFrog Interactive and Sun Tan City
lotus823
Risdall Marketing Group and Allina Health
Risdall Marketing Group and CVS Flags

Winner

CRT/tanaka and The Federation of Quebec Maple Syrup Producers

Best Use of Twitter

Honorable Mention

Angelique Picanco for Nadia G’s Bitchin’ Kitchen
BCV and InterContinental Hotels of San Francisco
Chobani, Inc.
Dixon Schwabl and Heritage Classic Foundation
EvansHardy+Young, Inc. and California Walnuts
R|F Binder and Scharffen Chocolate
TURKCELL

Winner

Delta Air Lines

Best Video

Honorable Mention

BECU and Colehour + Cohen, DNA, and Zaaz
Chesapeake Energy Corporation
D S Simon Productions, Inc
Kaiser Permanente
Talenti Gelato e Sorbetto and RF|Binder

Winner

CRT/tanaka and Network Solutions, LLC

Best Viral Campaign

Honorable Mention

AMD D S Simon Productions, Inc
Lehigh University
NetBase
Waggener Edstrom and tenfour Agency

Winner

Honda and RPA

Grand Prize: Best Digital PR and Social Media Campaign

Honorable Mention

AMD Chesapeake Energy Corporation
HORN
HORN for NBC and News Corporation
Los Angeles County Museum of Art
Porter Novelli New Zealand and WilliamsWarn

Winner

Major League Baseball

Publisher’s Award

Winner

Jamie Pent for charity: water

Congratulations to all the winners!

Again, be on the lookout for a special edition of PR Daily spotlighting the winning entries, and we hope to see you on this list next year.

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