The worst video media disaster of September
An apology is supposed to smooth over the fallout from a crisis. In this instance, it only aggravated the situation.
You may remember that he tried to get publicity for his new clothing line in 2011 by using the Egyptian Revolution that killed more than 800 people as a marketing hook:
At the time, Cole issued an apology:
It turns out he didn’t mean his apology. In September, Cole repeated the stunt as the threat of war in Syria loomed:
“Boots on the ground” or not, let’s not forget about sandals, pumps and loafers. #Footwear
— Kenneth Cole (@KennethCole) September 5, 2013
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