The worst video media disaster of September

An apology is supposed to smooth over the fallout from a crisis. In this instance, it only aggravated the situation.

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You may remember that he tried to get publicity for his new clothing line in 2011 by using the Egyptian Revolution that killed more than 800 people as a marketing hook:

At the time, Cole issued an apology:

It turns out he didn’t mean his apology. In September, Cole repeated the stunt as the threat of war in Syria loomed:

“Boots on the ground” or not, let’s not forget about sandals, pumps and loafers. #Footwear

— Kenneth Cole (@KennethCole) September 5, 2013

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