The year’s 5 most-useful social media tools for PR and marketing

It’s the moment you been waiting for—the grand reveal of our columnist’s top platforms and tools of the year. The envelope please …

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Finally, the time has come to unveil the top five most-useful social media tools of the year. It’s the culmination of a countdown that started two weeks ago at No. 20. You can see the first installment here, the second one here, and the third—here.

It wasn’t easy narrowing down the tools that would occupy the top spots, but we arrived after much deliberation and discussion.

So, without further ado, here are the top five new social media tools of 2011:

5. This “news exchange” startup out of Stockholm has become one of the most talked about social media tools of 2011, thanks to its robust analytics system and easy-to-use interface. Try it now—if you haven’t already.

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