Confessions of an Angry Bird addict—and the 4 lessons in marketing that led to the global obsession over the game.
Bad spellers have great ideas; good spellers are “duds.” At least that’s what a New York Times columnist thinks.
Justin Timberlake’s acting skills are as shaky as Sean Parker’s hands after a two-day bender. And yet I still plan on seeing Friends with Benefits in theaters—thank you, Mila Kunis—which is exactly what movie marketers are banking on.
The difference a number makes: Sears advertises $69 iPad online, only to retract it and anger customers. Looks like the tablet won’t be the only thing to cost people more in the end.