Now if you’d rather find where Waldo’s been keeping himself all these years, you’re in luck. MGM has purchased the movie rights to a film adaptation of the popular striped wanderer.
With the holidays approaching, marketers are hoping to find ways to increase interest in their products and services, including celebrity endorsements. However, one writer from OPEN Forum has declared, “Ashton Kutcher is not the answer.”
Starbucks hopes location-based applications are the answer to a bustling holiday—at least in China. Partnering with Jiepang, the coffee giant is launching a huge holiday check-in promotion that it anticipates will do more than drive business for the season, but will introduce technology to radically change the way consumers shop.